Who I am
Yan Shen is an accomplished artist and designer, who stands out as a highly skilled professional in the realms of luxury and fashion, bringing to the table a diverse educational background and extensive practical experience.
Her creative journey is marked by an eagerness to experiment with various styles, constantly seeking to expand the infinite possibilities within her artistic repertoire. Every collection she designs presents a new and exciting challenge, with a core belief in the integration of traditional culture into modern aesthetics. For Yan, this represents a fresh implantation of traditional culture, wherein the exploration of cultural elements involves an in-depth study of their significance, image symbols, and the incorporation of handmade craftsmanship – all contributing to profound interpretations of fashion.
Yan's graduate projects in luxury and brand management exemplify her strategic and creative mindset. In an individual project, she focused on designing a sustainability event for Parfums Christian Dior based on their ESG principles. Additionally, she collaborated on a group analysis aimed at globalizing the Guo Pei brand. Noteworthy is her involvement in designing a compelling advertisement for Jacquemus' unisex perfume.
In summary, Yan Shen's multidisciplinary expertise, complemented by a robust educational foundation and hands-on experience, positions her as a valuable asset in the dynamic realms of luxury marketing and fashion design. Her dedication to blending tradition with innovation underscores her commitment to shaping the future of these industries.